Founded in 2023, "Ole China" is positioned as a new modern service industry comprehensive operator led by Outlets. The company was the earliest enterprise to layout the Chinese outlets industry.

The company focuses on the research, investment, development, and operation management of outlets in the Greater China region. With industry-leading development concepts and operational strength, based on the European and American outlet models and combined with China's national conditions, the development concept of "pan outlet industry" is established, with outlet discount stores as the leader,